Inbox Insight

NOVEMBER 10, 2023

With 1st party data, the benefits include saving money through in-house data collection, full control over the data, the ability to tailor topic taxonomies, and the ability to drill down into individual buyers within an account. Finally, 3rd party intent data offers scale.

Intent Data 104

Intent Data Intent Demand Generation Buyer Intent 104

6sense

NOVEMBER 2, 2021

This anonymous buyer activity makes it hard for revenue teams to identify relevant accounts. That’s not a good look, especially when their ABM strategies include connecting with in-market prospects at the right place, at the right time, in their respective journeys. Buyer journeys become more precise, too.

Top of Funnel 62

Top of Funnel Intent Signal Intent Data Buyer Personas 62

Inbox Insight

OCTOBER 19, 2020

With first-party data, the benefits include saving money through in-house data collection, full control over the data, the ability to tailor topic taxonomies, and the ability to drill down into individual buyers within an account. Finally, third-party intent data offers scale.

Intent Data 98

Intent Data Demand Generation Intent Demand 98

Aberdeen

MARCH 1, 2019

The attribution capability analyzes the impact of marketing and sales activity together, enabling marketers to align buyer journey analytics and attribution with account-level engagements; compare the relative impact of all touches and the entire revenue team; and measure business outcomes along the entire buyer’s journey.

Intent Data 40

Intent Data Intent Account Based Marketing ABM 40

Hubspot

DECEMBER 23, 2022

Monitor prospect behavior while on your site. Score and qualify prospects based on their activity on your site and demographic filters. Intent data monitoring. Cognism helps users identify prospects that are currently “in-market” and actively looking to purchase a solution. Intent data.

Enterprise Management 72

Enterprise Management Ideal Customer Profiles Work Management Marketing Management 72