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Intent Data is a superpower. Here’s why.

Zoominfo

Imagine, however, that on top of having access to a universe of sales and marketing data, you could sift through it all quickly to zero in on just those in-market prospects on the hunt for a solution like yours — actively doing more research online for a problem that you can solve. That’d be something.

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Intent Data is a Superpower. Here’s Why

Zoominfo

Imagine, however, that on top of having access to a universe of sales and marketing data, you could sift through it all quickly to zero in on just those in-market prospects on the hunt for a solution like yours — actively doing more research online for a problem that you can solve. That’d be something.

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First-Party, Second-Party, Third-Party Intent Data: Exploring the Differences

Inbox Insight

With 1st party data, the benefits include saving money through in-house data collection, full control over the data, the ability to tailor topic taxonomies, and the ability to drill down into individual buyers within an account. Finally, 3rd party intent data offers scale.

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How Buying Signals Rise from Layers of Data

Zoominfo

“You can craft tailored messaging and content that’s going to resonate and help you connect with folks,” Sophia Chang, product marketing manager at ZoomInfo, said during a recent webinar, “Leveraging Real-Time Intent and Signals as a Secret Weapon.” Real-time buying signals can boost various sales and marketing activities.

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First Party vs. Third Party Intent Data: Which is Best for Demand Generation?

Inbox Insight

With first-party data, the benefits include saving money through in-house data collection, full control over the data, the ability to tailor topic taxonomies, and the ability to drill down into individual buyers within an account. Finally, third-party intent data offers scale.

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Light Up Your Revenue by Decoding the Dark Funnel

6sense

This anonymous buyer activity makes it hard for revenue teams to identify relevant accounts. That’s not a good look, especially when their ABM strategies include connecting with in-market prospects at the right place, at the right time, in their respective journeys. Reading online trade articles.

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Can Intent Data Hyper-personalize Your 4.5B Homepages?

Aberdeen

He used that same rich data for streamlining and personalizing activation emails. emails to activated users.). Hyper-personalization with Buyer Intent Data. It is the most accurate way to predict who is currently in-market and what technologies they’re considering. Where does that leave us?