Avoiding the Blind Spot for Marketing and Sales Qualified Leads
SalesIntel
SEPTEMBER 13, 2021
A Marketing Qualified Lead (MQL) is a lead who has expressed interest in your offering, participated in your marketing campaign, or is more likely to become a customer than other leads. These are prospective leads interested in you but haven’t yet taken the next step into a sales discussion. How to Find Buyer Intent Data.
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