Anteriad

APRIL 25, 2023

That is behavior-based marketing, which uses user activity to target potential leads. Campaign A specific series of activities used to market a product. Intent marketing Intent marketing is an approach based on B2B buyers’ intent to adopt, purchase, or consume a particular service.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

That is behavior-based marketing, which uses user activity to target potential leads. Campaign A specific series of activities used to market a product. Intent marketing Intent marketing is an approach based on B2B buyers’ intent to adopt, purchase, or consume a particular service.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

Terminus

SEPTEMBER 22, 2019

For example, Bombora relies upon a curated collection of content-rich publishers and partners to collect a massive pool of detailed business firmographics and buyer intent. In order to provide quality data to their users, Bombora establishes a target’s baseline of activity around a specific topic.

Intent Data 22

Intent Data Intent Bombora Dwell 22

Terminus

SEPTEMBER 22, 2019

For example, Bombora relies upon a curated collection of content-rich publishers and partners to collect a massive pool of detailed business firmographics and buyer intent. In order to provide quality data to their users, Bombora establishes a target’s baseline of activity around a specific topic.

Intent Data 20

Intent Data Intent Bombora Dwell 20

Zoominfo

AUGUST 30, 2023

Results from our Customer Impact Report substantiate the power of intent data: 62% of marketers agree that they’ve been able to engage more in-market accounts based on their website activity. Here’s how to make the most of the intent data advantage — and how to distinguish the best B2B intent data provider for your business.

Intent Data 147

Intent Data Intent Intent Signal Lead Ranking 147

Zoominfo

MAY 21, 2021

The average B2B buyer is mostly finished with the buyer journey before they ever engage with a salesperson. That’s the goal of buyer intent data, a cutting-edge sales intelligence tool that cues you into prospects’ subtle buying signals , positioning you to be first in the door to make your pitch.

Intent Data 130

Intent Data Intent Lead Ranking Marketing Websites 130

DiscoverOrg

AUGUST 7, 2018

These signals, aggregated across a company, and measured against normal levels of baseline activity for a given topic can be a strong indication of purchase intent and they often surface long before prospects visit your site or your competitors. 47% of buyers viewed 3-5 pieces of content before engaging with a sales rep.

Intent Data 314

Intent Data Intent Lead Ranking Bombora 314

DiscoverOrg

AUGUST 7, 2018

These signals, aggregated across a company, and measured against normal levels of baseline activity for a given topic can be a strong indication of purchase intent and they often surface long before prospects visit your site or your competitors. 47% of buyers viewed 3-5 pieces of content before engaging with a sales rep.

Intent Data 120

Intent Data Intent Lead Ranking Bombora 120