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Google Analytics- Calculated Metrics for Lead Generation Websites

NuSpark Consulting

First, let’s assume you have the following conversion goals set up for lead capture on Google Analytics: White Paper landing page form submit (for advertising) (WPLP). Free consultation landing page form submit (for advertising) (FCLP). Mobile click on website phone number (Phone-Press-Dial or PPD).

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Low Cost Systems for Demand Generation

Customer Experience Matrix

On the other hand, pricing starts at $199 per month for a 2 user system with pretty much all of their marketing features, and you’d be hard-pressed to spend more than $500 per month unless you want lots of users for non-marketing functions such as sales automation or order entry. I did publish a real review in July 2009.]

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Don't Redo Your Website Until You Read This Post

Golden Spiral

If you intend your website to be a brochure to support your sales team, then you don’t need to pay as much attention to conversions on your contact page (because you are already having an active conversation). Do you need landing pages because your sales team is setting up catered experiences for that prospect?

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54 Content Marketing Stats to Guide Your 2018 Strategy

SnapApp

Two thirds of marketers use PPC ads to get eyes on their landing pages and blogs. . . Only 68% of B2B businesses use landing pages to capture sales lead information for future conversion - Marketing Sherpa. .