Customer Experience Matrix

JULY 20, 2009

Summary: Active Conversion helps marketing and sales departments make the best use of leads they’ve generated outside the system. From your perspective as a marketer, having more combinations available makes it more that someone will field a configuration closely tailored to your needs.

Active Conversion 120

Active Conversion Lead Scoring Lead Ranking Lead Management 120

KoMarketing Associates

JUNE 29, 2016

Why it’s great: Quite simply, it is one of the largest LinkedIn marketing groups available, run by an experienced team of marketers and supported by the eMarketing Association, an international association of marketers, companies and governments committed to the advancement of marketing in the digital era.

Linkedin 141

Linkedin B2B Marketing Marketing Analytics Tools Work Management 141

Industrial Marketing Today

AUGUST 27, 2012

Call it digital marketing or inbound marketing with content , the fact is marketing is now playing a much more active role in complex industrial sales. P.S. That article has generated a very active conversation for both sides of the argument.

RFP 60

RFP Peer-to-peer High Quality Lead Lead Scoring 60

Online Marketing Institute

JULY 31, 2009

I would put Demandbase here along with firms like Active Conversion, Hubspot, iHance, Leadlander, Sales Genius, and Zoominfo. Or disagree with the list…) On the other side, I see solutions more oriented toward marketing and enabling a “pull” model, one focused on letting prospects engage at their own pace.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40