Conversica

APRIL 28, 2021

Let’s take a closer look at where Conversational AI came from, where it is today, and where it’s going in the future. A Brief History of Conversational AI. The seeds of Conversational AI started in the 1960s when MIT developed ELIZA , a precursor to natural language processing (NLP).

Marketing AI 96

Marketing AI Conversion Lead Ranking Case Studies 96

Golden Spiral

NOVEMBER 8, 2018

Your website is a dynamic marketing tool that can be shaped to fit your exact needs. If you intend your website to be a brochure to support your sales team, then you don’t need to pay as much attention to conversions on your contact page (because you are already having an active conversation).

Marketing Websites 48

Marketing Websites Paid Search Agency Marketing Automation Services Verticals 48

Online Marketing Institute

JULY 31, 2009

However, many tech buyers visit vendor Web sites many times to learn about and compare products, yet few register or leave evidence of their activity. B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. The technology appears useful at both ends of this spectrum.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Martech

FEBRUARY 24, 2022

The global pandemic has confirmed what many marketers already knew: the telephone is an integral part of the consumer purchase journey. The high-tech/high-touch telephone provides them with convenience, speed and personal contact that inspires brand trust. CallRail’s platform (via Callrail). Target customers.

Marketing Attribution 98

Marketing Attribution Marketing Automation Services Enterprise Management Work Management 98

Heinz Marketing

MARCH 26, 2018

By Matt Heinz, President of Heinz Marketing. It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We’re calling this episode: Marketing Operations 2.0: How do you decide where to focus and what should get your attention as a marketer?

Sales Management 50

Sales Management Top of Funnel Sales Qualified Leads Marketing Analytics Tools 50