Hinge Marketing

JUNE 25, 2014

They understand that it should be a reflection of their business: professional, informative, and easy to navigate. Stock content is the term for heavier pieces of content that remain evergreen over time: whitepapers, guides, ebooks, webinars, research reports, and more. But the secret is in knowing how to leverage it.

Lead Generation 48

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 48

SnapApp

DECEMBER 4, 2017

Case studies allow businesses to use relatable business stories to move prospects towards the end of the buyer journey. If a buyer is on the fence, seeing the success of a similar business in the same industry can help make the choice easier. . . #4. Takeaway : Businesses are doubling down on content marketing.

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Launch Marketing

MAY 22, 2020

Start updating and preparing your COVID-aligned marketing and business strategies using our B2B Crisis Marketing Toolkit. Audiences are dealing with a lot, so it can be a good idea, depending on your industry, to create content that’s a little more fun and easier to digest, such as infographics, short videos and eBooks.

Planning 62

Planning Allocation Verticals Paid Search Agency 62