creative-design Active Conversion Analytics CRM 
Golden Spiral
NOVEMBER 8, 2018
We now think in terms of growth-driven design. 01 Analytics. Many companies in B2B tech have a muddy view of what their users and buyers are doing because they haven’t evaluated and updated their analytics recently. A deep dive into your analytics can tell you how you’re doing here and what you need to fix.
Litmus
OCTOBER 31, 2024
For many marketers, coming up with creative email ideas is much more fun (and less confusing) than cleaning up data, tracking new metrics, and finding customer insights. CDM vs. CRM Let’s take a quick aside to have a vocabulary lesson on one of marketing’s many acronyms. Here’s how to work through your program to develop a plan.
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