Directive Agency

MARCH 25, 2020

We generated data from a series of reports from SEMrush and Pulse (our own performance marketing benchmarking tool), and were able to determine a series of demand generation tactics that these companies dominated in, including: Discoverability. Activation. Conversion Rate Optimization(CRO), or user experience optimization.

Demand Generation Agencies 40

Demand Generation Agencies Demand Generation Paid Content Paid Search Agency 40

Industrial Marketing Today

AUGUST 27, 2012

Here are three quotes from well-known sources to validate my claim in case you have doubts about my statement. Source: The End of Solution Sales, Harvard Business Review – HBR blog). P.S. That article has generated a very active conversation for both sides of the argument. The industrial buy cycle has not changed.

RFP 60

RFP Peer-to-peer High Quality Lead Lead Scoring 60

BenchmarkONE

JULY 14, 2021

Growing your small business is as much about math and numbers as it is about customer satisfaction and service delivery. Sales and marketing performance metrics help determine if your outcomes align with your small business goals. You track the metrics and select ranges (some sort of benchmark) that signify ideal performance.

Top of Funnel 78

Top of Funnel Planning Marketing Proposals Lead Ranking 78

SnapApp

DECEMBER 4, 2017

76% of B2B marketers blog, and 73% publish case studies - Content Marketing Institute. . . Case studies allow businesses to use relatable business stories to move prospects towards the end of the buyer journey. A study by SerpIQ found that top ranking content is usually just over 2,400 words.

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122