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From Volume to Value: 3 Things S&P Global Market Intelligence Did to Transform Their Marketing

SnapApp

It seems like marketing today is all about more: more content, more campaigns, more leads, more everything. By ditching the old B2B marketing playbook, and moving to a world focused on valuable, qualified leads instead of a high volume of them. . . They asked questions like: Where do our leads come from? What’s the secret?

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Are You Reaching Your A/E/C Lead Generation Potential?

Hinge Marketing

The data showed that today, most firms are using their website for at least basic online marketing purposes: last year, 46% of firms redesigned their websites, 77% generated at least some of their leads online, and 66% plan to expand their online marketing budgets next year. Why invest in a lead generating website? Stock content.

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The Pillars of Demand Generation for SaaS Companies

Directive Agency

Consistent brand activation is necessary when your target buyer isn’t ready to purchase. Be able to communicate your value quickly and concisely. Activation. Conversion Rate Optimization(CRO), or user experience optimization. Activation. The top SaaS companies are all leaders in demand generation. Solution Aware.

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21 Best Social Proof Tools to Elevate Your Business Growth

Optinmonster

Testimonials can increase conversions on sales pages by 34%. You may be wondering if you really need to use social proof on your site, so let’s take a look at how social proof helps with conversions. What Is Social Proof and How Does it Help With Conversions? And achieving these goals is much easier with the right tools.

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The 6 Best B2B Social Media Platforms to Drive Results

EveryoneSocial

You will want to choose the social networks that are most likely to connect with your target audience, provide the most value, and fit with your content marketing style. In fact, 97% of B2B marketers use LinkedIn for content marketing, and it ranks #1 among all social networks for content distribution. billion daily active users.

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54 Content Marketing Stats to Guide Your 2018 Strategy

SnapApp

Long-form blog posts generate 9x more leads than short-form blog posts. The takeaway: Long-form content tends to be more educational and in-depth, thus increasing the amount of value delivered to the reader. Takeaway : In the early days of blogging, 500 word posts were enough to get you ranking for a keyword. NewsCred Insights.