You’re Not eBay. Why Paid Search Still Makes Sense for B2B Marketers
KoMarketing Associates
APRIL 23, 2013
A recent study released by eBay, “ Consumer Heterogeneity and Paid Search Effectiveness: A Large Scale Field Experiment ” refutes the value of paid search and claims an overall ineffectiveness both of branded and non-branded keyword ads. eBay is unique in that the site itself acts as a search engine.
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