Approaching AI + GTM Through a Strategic Lens — Powering Your Perpetual Growth Engine vs. Applying AI to Perpetuate “Random Acts”
ANNUITAS
OCTOBER 31, 2023
Our research suggests that a fifth of current sales-team functions could be automated,” claims McKinsey. The greater problem is that many of these AI enhancements represent the reinforcement of tactical, “random acts” of marketing and sales , i.e., supporting tactical campaigns and/or classic ‘cold’ outreach.
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