Act-On AIDA CPC Funnel Advertising 
ClickDimensions
MARCH 8, 2023
AIDA (Attention, Interest, Decision and Action)- A four-step purchase funnel where customers travel from attention to action. It acts as a digital middleman. CPC (Cost Per Click)- With this model, you pay each time a person clicks on your ads. Several optimizations may be needed to your ad to ensure success.
LeadSquared
JUNE 22, 2021
Any ad specialist worth their salt knows that digital advertising is all about constant testing. Let’s look at a funnel describing the stages a consumer must go through for buying a product or service. Let’s look at a funnel describing the stages a consumer must go through for buying a product or service. So, let’s get started.
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