Martech

FEBRUARY 22, 2022

Having multiple channels that integrate within a single system allows customers to pick up right where they left off, providing a consistent communication journey and delivering a good experience across channels. Create a community forum to serve as a virtual focus group. Source: Blueshift. Personalize the user experience.

Enterprise Management 143

Enterprise Management Digital Asset Management Work Management Marketing Management 143

Single Grain

DECEMBER 5, 2023

AI’s list of uses for marketing is constantly expanding, but the main categories we’ve seen are: Customer segmentation and targeting: AI algorithms can analyze vast amounts of customer data to identify patterns and trends, allowing marketers to segment their target audience into more focused groups.

Marketing AI 52

Marketing AI Marketing Strategy Marketing & Strategy Work Management 52

illumin

JANUARY 22, 2024

Platforms like Meta continue to dominate the social media advertising scene, especially with Facebook rebranding to Meta several years ago in order to better integrate its acquisition of Instagram. Ad sets, on the other hand, are subsets of a campaign that could feature their own budgets and target separate audience segments.

Paid Content 52

Paid Content Advertisements Advertising Mobile Advertising 52

Anteriad

APRIL 25, 2023

Account-based marketing Account-Based Marketing  (ABM) is a framework focused on targeting specific accounts or account segments, usually by purchase history, firmographics, product need, or strategic value. Content optimization system While a CMS is geared more toward ease for the creator, a COS is optimized toward customers.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Account-based marketing Account-Based Marketing  (ABM) is a framework focused on targeting specific accounts or account segments, usually by purchase history, firmographics, product need, or strategic value. Content optimization system While a CMS is geared more toward ease for the creator, a COS is optimized toward customers.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84