Martech

FEBRUARY 19, 2024

CRMs are used by both marketing and sales teams to manage customer data, including information about contacts, from their job title to their engagement history, to information about companies, including their revenue, headcount, competitors and more. But we don’t operate in an ideal world.

Marketing Automation Services 97

Marketing Automation Services Marketing Automation CRM Work Management 97

Hubspot

FEBRUARY 3, 2012

For instance, they might like to see the possible relationships between landing pages and emails or track the sales process of an email conversion. Other data,' including form submissions and activities on site, can point you to the resources your recipients are truly interested in. This, however, seems to be a challenge for marketers.

Email Marketing 28

Email Marketing Marketing Management Top of Funnel Deliverability 28

Hubspot

MAY 29, 2014

In fact, customer acquisition via email has increased by 4X in the last four years. First of all, any email list that’s for sale or rent is guaranteed to be low quality. This can happen when someone has an auto-responder set or their inbox is full. Shoot for a hard bounce rate of less than 5%.

CAN-SPAM 28

CAN-SPAM Opt-out Opt-in Landing Pages 28