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CRM and marketing automation: The challenges and benefits of integration

Martech

Customer relationship management (CRM) and marketing automation platforms (MAPs) are two of the foundational elements of modern martech stacks. Marketing automation platforms help operationalize data on prospects and customers. They also automate workflows, using data and engagements as triggers to send relevant messages.

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From Like to Love: The Customer Journey

GreenRope

Immediately thank them for their purchase via an auto-responder or personalized email. If you concentrate on your customer retention rather than acquisition, then you build deeper relationships and eventually cultivate a tribe of brand advocates. Essentially, word of mouth marketing is the best form of social media.

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From Like to Love: The Customer Journey

GreenRope

Immediately thank them for their purchase via an auto-responder or personalized email. If you concentrate on your customer retention rather than acquisition, then you build deeper relationships and eventually cultivate a tribe of brand advocates. Essentially, word of mouth marketing is the best form of social media.

article thumbnail

From Like to Love: The Customer Journey

GreenRope

Immediately thank them for their purchase via an auto-responder or personalized email. If you concentrate on your customer retention rather than acquisition, then you build deeper relationships and eventually cultivate a tribe of brand advocates. Essentially, word of mouth marketing is the best form of social media.

article thumbnail

From Like to Love: The Customer Journey

GreenRope

Immediately thank them for their purchase via an auto-responder or personalized email. If you concentrate on your customer retention rather than acquisition, then you build deeper relationships and eventually cultivate a tribe of brand advocates. Essentially, word of mouth marketing is the best form of social media.

article thumbnail

From Like to Love: The Customer Journey

GreenRope

Immediately thank them for their purchase via an auto-responder or personalized email. If you concentrate on your customer retention rather than acquisition, then you build deeper relationships and eventually cultivate a tribe of brand advocates. Essentially, word of mouth marketing is the best form of social media.

article thumbnail

From Like to Love: The Customer Journey

GreenRope

Immediately thank them for their purchase via an auto-responder or personalized email. If you concentrate on your customer retention rather than acquisition, then you build deeper relationships and eventually cultivate a tribe of brand advocates. Essentially, word of mouth marketing is the best form of social media.