[Book Review] "The Right Way To Select Technology"

B2B Marketing Directions

They argue that a realistic business case is needed for prospective technology acquisitions, they describe the importance of choosing an appropriate selection team, and they explain why the selection team needs to determine how decisions will be made before the selection process begins.

Blog #5: Why Cognitive Technologies will Transform our World as we know It


In June 2016, the WhiteHouse published a formal request for information , or RFI , about the possibilities and risks of AI. California based PredictionIO, a recent acquisition, is getting immediate access to the entire Salesforce clouds. The real questions we need to stop and ask ourselves in Sales AI approaches are: What behaviors do I want my sales professionals to engage in with our customers?


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How to Choose an A/B Testing Tool in 2023


Starting out with a free tool like Google Optimize should get you off the ground, with a view to graduating up to something that is a few hundred pounds per month once your test complexities exceed its capabilities Excerpt from 52 Questions Every Experienced CROer Had To Ask Once by WeTeachCRO.

IBM SJ 45-4 | Ethnographic study of collaborative knowledge work

Buzz Marketing for Technology

Time was set aside for questions at the beginning and end of each session, when we completed questionnaires, collected work-related artifacts, and took photographs if permitted. • Completing a request for proposal (RFP) or request for information (RFI) (checklist) • Forecasting inventory and sales requirements (printed spreadsheet). • Conducting a merger and acquisition (diagram and checklist) • Managing ‘shrink’ (printed spreadsheet).

Buzz 100