acquisition regression Budget Management Related Topics 
DealSignal
SEPTEMBER 7, 2021
What does this mean for digital marketing spend in 2021-2022, and how should you plan to allocate your B2B marketing budget for the best ROI? Here, we explore insights and walk through three tips you should keep in mind when creating your B2B marketing budget. What does this mean for marketing teams?
Allocadia
SEPTEMBER 22, 2020
Talend spent Q1 of 2020 learning and encouraging all the budget managers to use Allocadia instead of regressing back to spreadsheets. Everyone went through training, and by the end of the first quarter had all their budgets in Allocadia and felt comfortable using it. Carol Hague, VP Global Demand Generation, Talend.
Single Grain
SEPTEMBER 22, 2023
Here’s an important thing to keep in mind: Although your marketing model may seem clear and simple on paper, it’s not always that linear in real life. There are often regressions and jumps as people actually go through your marketing funnel.
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