B2B Marketing Plan; Why It All Starts With Market Research
JANUARY 15, 2019
This market research guide is part of our B2B marketing planning series , designed to help B2B marketers tackle each phase of the marketing plan with greater confidence. This article focuses on how B2B market research is pivotal to the success of your B2B Marketing Plan and wider organizational success. Market Research Overview. This is one of the many reasons why research is key to your B2B marketing plan. The Marketing Audit.