Ledger Bennett

DECEMBER 28, 2020

Go Beyond Sales & Marketing Alignment. And functioning optimally for many will entail leaving behind the very notion of Sales and Marketing as siloed activity-centers that need to be aligned. Digital transformation, along with other factors, has led the marketing function to it’s Moneyball moment. Need stats?

Lead Ranking 52

Lead Ranking Top of Funnel Ideal Customer Profiles Advertising Agencies 52

PathFactory

SEPTEMBER 12, 2018

Glassdoor improved their buyer’s experience by activating all the content in their nurture programs to give prospects the power to guide themselves through their journey. If you’re generating low-quality leads, the solution isn’t to fill the top of the funnel with more garbage. Are you still consuming?”

Forrester 40

Forrester Lead Ranking B2B Top of Funnel 40

PathFactory

SEPTEMBER 27, 2018

It’s almost like Netflix forgot that you just spent 46 minutes and 12 seconds engrossed in this content and they don’t even want you to watch more. The content you want is always ready, on-demand, when you want to watch it. Unfortunately, B2B content experiences haven’t quite caught up yet. Slow and steady. Week by week.

Top of Funnel 40

Top of Funnel Sales Qualified Leads Lead Ranking SQO 40