Account Based Marketing De-duping Intent Intent Data 
SalesIntel
AUGUST 13, 2021
Lead scoring: As Sales Intelligence tools provide complete information about the clients/prospects, it is simple to score the leads based on the ICP of rep selected metrics to prioritize the leads, allowing reps to go after the most important accounts first and increase the chances of closing.
SalesIntel
FEBRUARY 8, 2023
Data cleansing : Sales Intelligence includes finding flaws in data, correcting them, normalizing data, de-duping it, and keeping the data up to date. Data Enrichment : Data Enrichment combines raw data from your internal resources with data from other internal or external data sets.
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Heinz Marketing
AUGUST 5, 2021
Today’s post is about ABM Orchestration. Account-based marketing has been a popular topic over the last few years. To put it simply, ABM is a B2B marketing approach that targets accounts instead of individual contacts. ABM really thrives from a highly-targeted, personalized approach.
Engagio
OCTOBER 20, 2020
If you’re just digging your feet into ABM and looking for pointers on how to build a successful account-based strategy, then How to ABM Like a Boss is the definitive blog series for you. Check out the rest of the articles in the series and own your ABM! Part 2: Establish an ABM Team. Step #1: Know your data.
DemandBase
OCTOBER 20, 2020
This has led to a fundamental shift in the way organizations go to market. Account-Based Marketing (ABM) – a product of this change – is one of the hottest strategies that the fastest growing companies are leveraging to grow. That’s why we’re tackling how to get your data ready for ABM today.
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