Remove Account Based Marketing Remove Buyer Personas Remove CPM Remove ROMI
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How to Define & Measure Social KPIs – Part -1

Valasys

While creating & running social media campaigns , marketers have all kinds of questions in mind, whether they are relevant, whether they will appeal to the buyer persona & whether they are worth the investments made. If the CTR starts to drop marketers should start analyzing the reasons to make it work.

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How B2B marketers can strategize LinkedIn Advertisement in 2019

Valasys

Let’s scrutinize the specific aspects of LinkedIn advertising that the marketers need to incorporate into their advertising strategies (particularly those that optimize audiences’ engagement reflecting on the recent algorithm update), to optimize their Return on Marketing Investment (ROMI): 1.

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How Content Strategies optimize the number of followers on LinkedIn

Valasys

The B2B marketers need to have a comprehensive B2B marketing strategy particularly when it comes to content. According to a blog by Alexa, targeting is one of the most tasks allocated to modern marketing endeavors – especially after the advent of artificial intelligence (AI) & machine learning (ML).