How to Define & Measure Social Media KPIs – Part VII


Social media channels are among the primary marketing channels as they are used by billions of people worldwide for entertainment, socialization & consumption of pieces of information including brands’ news & product launches. Therefore, marketers must consider defining the social media KPIs for Reddit or the Reddit KPIs. Marketers can optimize their Social Media KPIs once they define & quantify them aptly to conclude the data points measured. Prologue.

How B2B Brands can benefit from Programmatic Marketing


Programmatic advertising is the use of automated tools & technologies based on the principles of artificial intelligence (AI) and machine learning (ML) for media buying. Thus, programmatic media buying combines creativity & powerful technology to deliver personalized experience s to the customers across multiple screens & is an essentiality for B2B marketers as they continue to compete fiercely to optimize the experiences of their end-users. B2B MarketingPrologue.


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How to Define & Measure Social KPIs – Part -1


While creating & running social media campaigns , marketers have all kinds of questions in mind, whether they are relevant, whether they will appeal to the buyer persona & whether they are worth the investments made. 58% of the businesses measure ROI in terms of engagement i.e. likes & shares & yet 56% of marketers think they are unable to track their social media revenue (Source: Often the marketers on social media prefer to pay for impressions.

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How B2B marketers can strategize LinkedIn Advertisement in 2019


Whether they be demand generation marketers focused on lead generation, B2B marketers looking to build brand resonance or marketers striving for both the aforementioned purposes, LinkedIn is the social networking platform having a goldmine of a diverse suite of marketing solutions for all of them. Marketers can set-up their budgets, choose clicks or impressions & can even cease ads being run anytime with the help of campaign manager. Social Media Marketing

How Content Strategies optimize the number of followers on LinkedIn


Therefore, the content marketers need to have high-quality & well-synchronized content strategies in place to attract, engage & convert an increased number of audiences on the platform. The B2B marketers need to have a comprehensive B2B marketing strategy particularly when it comes to content. Normally, marketers need to segment & re-segment their markets into several clusters or niches. Social Media MarketingPrologue.