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How to tune your GTM strategies to cope with budgetary headwinds

Martech

Continuing to navigate the “next normal” world, marketing and GTM teams have been under new pressures due to inflation, talent shortages, slowing economic conditions, possible renewed COVID restrictions, and the digital transformation hangover. A note on the martech front 2023 marketing budgets grew at a 72% slower rate (from 10.4%

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Why Growth at All Costs?

LeanData

But Daly is among those who believe the much-discussed “burn rate” of many companies is unsustainable. That’s especially the case if there’s a market downturn and private investment dollars dry up. What you see now is a disproportionate amount of capital raised and going straight into sales and marketing,” he added.

Cost 40
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article thumbnail

Why Growth at All Costs?

LeanData

But Daly is among those who believe the much-discussed “burn rate” of many companies is unsustainable. That’s especially the case if there’s a market downturn and private investment dollars dry up. What you see now is a disproportionate amount of capital raised and going straight into sales and marketing,” he added.

Cost 40
article thumbnail

Why Growth at All Costs?

LeanData

But Daly is among those who believe the much-discussed “burn rate” of many companies is unsustainable. That’s especially the case if there’s a market downturn and private investment dollars dry up. What you see now is a disproportionate amount of capital raised and going straight into sales and marketing,” he added.

Cost 40