Inbox Insight

OCTOBER 19, 2023

In the realm of Account-Based Marketing (ABM), two terms frequently arise that B2B marketers often struggle to comprehend – demand generation and lead generation. While these two concepts may seem interchangeable, they in fact serve unique roles in any B2B marketing strategy.

Demand Generation 105

Demand Generation Demand Generation Agencies Lead Generation Demand 105

Martech

SEPTEMBER 14, 2023

Continuing to navigate the “next normal” world, marketing and GTM teams have been under new pressures due to inflation, talent shortages, slowing economic conditions, possible renewed COVID restrictions, and the digital transformation hangover. A note on the martech front 2023 marketing budgets grew at a 72% slower rate (from 10.4%

Marketing Analytics Tools 115

Marketing Analytics Tools Marketing Budget Enterprise Management Work Management 115

LeanData

FEBRUARY 23, 2016

The Federal Reserve raising the interest rate. Startups, no matter how innovative and disruptive to the status quo, couldn’t continue to spend more in sales-and-marketing costs than they received in revenue. Many long-term tech watchers have noted that the Valley was overdue for a philosophical correction, if nothing else.

Marketing Attribution 45

Marketing Attribution Allocation Burn Rate Terms and Conditions 45

LeanData

FEBRUARY 23, 2016

The Federal Reserve raising the interest rate. Startups, no matter how innovative and disruptive to the status quo, couldn’t continue to spend more in sales-and-marketing costs than they received in revenue. Many long-term tech watchers have noted that the Valley was overdue for a philosophical correction, if nothing else.

Marketing Attribution 40

Marketing Attribution Allocation Burn Rate Terms and Conditions 40

LeanData

FEBRUARY 23, 2016

The Federal Reserve raising the interest rate. Startups, no matter how innovative and disruptive to the status quo, couldn’t continue to spend more in sales-and-marketing costs than they received in revenue. Many long-term tech watchers have noted that the Valley was overdue for a philosophical correction, if nothing else.

Marketing Attribution 40

Marketing Attribution Allocation Burn Rate Terms and Conditions 40

LeanData

NOVEMBER 25, 2015

But Daly is among those who believe the much-discussed “burn rate” of many companies is unsustainable. That’s especially the case if there’s a market downturn and private investment dollars dry up. What you see now is a disproportionate amount of capital raised and going straight into sales and marketing,” he added.

Cost 40

Cost Allocation Terms and Conditions Burn Rate 40

LeanData

NOVEMBER 25, 2015

But Daly is among those who believe the much-discussed “burn rate” of many companies is unsustainable. That’s especially the case if there’s a market downturn and private investment dollars dry up. What you see now is a disproportionate amount of capital raised and going straight into sales and marketing,” he added.

Cost 40

Cost Allocation Terms and Conditions Burn Rate 40