ABM Intent Signal Sales Qualified Opportunity Verticals 
Terminus
OCTOBER 29, 2021
The campaign was launched with a $5k budget and was executed by one marketer and one SDR A virtual event that generated 2320 sign-ups, 34 sales-qualified opportunities, and five new customers right off the bat. ABM is a good fit for B2B companies selling high-ticket products to mid-level and enterprise customers.
Directive Agency
FEBRUARY 22, 2019
Bombora – Has leading behavioral/intent data for accounts and “surge signals” that help with account prioritization. DiscoverOrg – Has depth of data for verticals, locations, and contacts. If expensive clicks aren’t enough, B2B marketers typically battle complicated marketing funnels and long sales cycles.
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