Customer Experience Matrix

MAY 25, 2016

I’ve been writing about Demandbase since 2009, when they had already begun their climb from compiling company profiles to enhancing Web site visitor records to personalizing Web content to targeting Web display ads. But the Oracle announcement was last month’s news and the question with Demandbase is always, what’s next? .*

Account Based Marketing 0

Account Based Marketing DemandBase Eloqua Buy 0

Martech

SEPTEMBER 24, 2021

Account-based marketing or ABM is a B2B marketing strategy that aligns sales and marketing efforts to deliver targeted advertising, as well as personalized content and messaging, to high-value accounts. ABM isn’t new, though. What ABM tools do. It has been used by B2B marketers for well over a decade.

Account Based Marketing 127

Account Based Marketing Enterprise Management Work Management Paid Content 127

KoMarketing Associates

SEPTEMBER 16, 2020

Some of the statistics that have attracted marketers to ABM include: 87% of account-based marketers say that ABM initiatives outperform other marketing investments ( ITSMA ). 80% of marketers say ABM improves customer lifetime values, while 86% say it improves win rates. 14% are only now rolling out their ABM programs.

Account Based Marketing 269

Account Based Marketing Budget Programs Planning Paid Search Agency 269

DemandBase

MARCH 12, 2020

ABM is on the up and up: It’s fair to say that ABM is now a foundational piece of any marketing (and company!) Besides the hot line up of ABM sessions from SAP, RingCentral, SiriusDecisions, and Demandbase —there was chatter of it everywhere. Emailmarketing rule: Sell the offer, not the product. Is it an ebook?

B2B Marketing 52

B2B Marketing Account Based Marketing DemandBase Peer-to-peer 52

Engagio

JUNE 16, 2020

I’m absolutely thrilled to announce that today Demandbase, the largest and most complete ABM platform, has completed its acquisition of Engagio. Together, I am confident that Demandbase and Engagio provide the dominant platform for Account-Based Marketing and will be able to transform the way B2B companies go to market.

Account Based Marketing 132

Account Based Marketing DemandBase Marketing Automation Services Work Management 132

Heinz Marketing

OCTOBER 30, 2019

Session: The Unwritten Rules of Persuasion: The Science Behind the Words and Actions That Win People Over. Session: The Unwritten Rules of Persuasion: The Science Behind the Words and Actions That Win People Over. Session: ABM Nirvana- Reaching the Buying Committee at Your Target Accounts. Gathering the right intent data.

Lead Scoring 8

Lead Scoring Lead Ranking Intent Data DemandBase 8

NetLine

AUGUST 2, 2023

A study from Demand Gen Report and Demandbase reveals that 62% of B2B buyers chose to buy from a vendor that provided high-quality content. Strategy 2: Account-Based Marketing (ABM) ABM is a targeted approach to B2B lead generation that focuses on high-value accounts rather than individual contacts.

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52