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27 Content Distribution Ideas to Promote Primary Research

Hinge Marketing

Pulse articles can be used to post opinions or analysis of key research findings. Creative Ad Copy — Calling Don Draper. When running visual advertisements like banner ads or ads on social, you could incorporate a research statistic into the creative.

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How to Avoid the ABM Trough of Disillusionment

Engagio

Summary: What causes good marketers to execute bad ABM and fall victim to the hype cycle (plus, how to avoid disappointment.). I think we’ve hit peak hype with ABM. These days, you can’t trip over a B2B marketer without hearing them talk about Account Based Marketing (ABM). First thing’s first: ABM only works if it’s done right.

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Important Marketing Terms that Every B2B Executive Should Know

Circle Studio

Account-Based Marketing (ABM) – A B2B marketing strategy focused on fewer, specific targets, as opposed to marketing to the masses. Banner ad – An online ad on a webpage, typically at the top or to the side of the page, that links to the advertiser’s website. Learn More about A/B Testing.

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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Account-based marketing Account-Based Marketing  (ABM) is a framework focused on targeting specific accounts or account segments, usually by purchase history, firmographics, product need, or strategic value. Banner ads A web banner or banner ad is online advertising delivered by an ad server.

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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Account-based marketing Account-Based Marketing  (ABM) is a framework focused on targeting specific accounts or account segments, usually by purchase history, firmographics, product need, or strategic value. Banner ads A web banner or banner ad is online advertising delivered by an ad server.