article thumbnail

Let Search Intent Lead the Way: 6 Intent Data Use Cases

DealSignal

All of these intent signals once aggregated and organized, can paint a very accurate picture of your audience’s current interests, ongoing and upcoming trends, and specific wants that need addressing, or problems in need of solving. Intent data use cases put the needs of your audience first … and address them swiftly.

article thumbnail

Let Search Intent Lead the Way: 5 Intent Data Use Cases

DealSignal

All of these intent signals, once aggregated and organized, can paint a very accurate picture of your audience’s current interests, ongoing and upcoming trends, and specific wants that need addressing, or problems in need of solving. Intent data use cases put the needs of your audience first …. … and address them swiftly.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

ABM Measurement: The 9 Most Important Metrics to Track

Metadata

So you’re up to speed on the difference between ABM and demand gen tactics , you’ve launched a couple of campaigns , and leads are starting to trickle in. Now you have to face the more difficult question to answer: how do you measure ABM success? How to measure ABM success. Then obsess over the analysis.

article thumbnail

21 Ways You Can Use Outgrow Interactive Content 

Outgrow

This Employee Performance Evaluation Survey is the solution to having a detailed analysis of your employees’ efficiency. ABM (Account-Based Marketing) . ABM has proven to be a great marketing investment. In fact, 87% of B2B marketers have agreed ABM delivers a higher ROI than other marketing activities. Here’s how.

Outgrow 75
article thumbnail

Sales Pipeline Radio, Episode 183: Q&A with Kevin Knieriem @claihq

Heinz Marketing

Jump on high intent leads in the moment with Intercom. Intercom creates more opportunities for you by booking meetings and collecting data from leads automatically. So now you’re getting really strategic in how you’re nurturing and doing ABM for a particular account in a particular part of the region.