Business Brainz

JULY 11, 2021

Be it an inbound marketing strategy or an ABM strategy, insight is the bedrock to scaling any marketing program. B2B marketers and ABM practitioners rely heavily on authentic and relevant insight to scale their ongoing ABM programs. 86% of ABM practitioners struggle with getting enough data and insight. B2B Marketing.

Account Based Marketing 52

Account Based Marketing ABM Budget Programs Ideal Customer Profiles 52

Rollworks

DECEMBER 14, 2021

To help you discover what account-based marketing (ABM) can do for your company, we’ve gathered 17 ABM statistics that will show you why you need to integrate ABM into your 2018 and 2019 B2B marketing strategies. ABM and ROI. ABM outperforms your other marketing channels. ABM brings a higher ROI.

Account Based Marketing 52

Account Based Marketing ABM Stats Allocation 52

Engagio

JULY 10, 2017

For the most successful program, and to strike a harmonious balance in ABM, take advantage of each of them. You can find this information from a variety of sources, including annual reports, LinkedIn, and third party data vendors such as Dun & Bradstreet and Reachforce. Rep activity levels. Sales rep activity.

Account Based Marketing 67

Account Based Marketing ABM Reachforce Bombora 67

Rollworks

MAY 21, 2018

To help you discover what account-based marketing (ABM) can do for your company, we’ve gathered 17 ABM statistics that will show you why you need to integrate ABM into your 2018 and 2019 B2B marketing strategies. ABM and ROI. ABM outperforms your other marketing channels. ABM brings a higher ROI.

Account Based Marketing 40

Account Based Marketing ABM Statistics Allocation 40

Terminus

MARCH 15, 2017

Why Use Account-Based Marketing (ABM) for Small Businesses? This is what makes ABM such a perfect strategy for small B2B companies. There is much less wasted effort and a significantly lower risk factor with ABM. All these advantages make ABM a clear favorite for small businesses. Follow him on Twitter at @nirajr.

Account Based Marketing 30

Account Based Marketing Small Business Marketing ABM Marketing & Strategy 30

Adobe Experience Cloud Blog

APRIL 7, 2016

Author: Stacey Thornberry A joint Marketo and Reachforce research piece found that businesses are 67% better at closing deals when sales and marketing work together. Track data that indicates interest, such as website activity (downloads, page visits), channel participation (PPC, events, inbound calls), and email engagement.

Lead Ranking 48

Lead Ranking Top of Funnel Marketing Qualified Leads Lead Scoring 48

Terminus

OCTOBER 30, 2017

Meet the ABM Masters. The ABM Masters is an alliance of account-based marketing partners dedicated to bringing you the best ABM content and experiences and helping you, too, become a master. Recently, we joined six other ABM Masters for a webinar to discuss how our B2B marketing and sale teams execute account-based strategies.

Account Based Marketing 20

Account Based Marketing Ideal Customer Profiles ABM Sales Management 20