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Maximizing Efficiency with B2B Marketing Automation: Key Strategies

Webbiquity

For instance, if a lead watches a product demo video on your site, an automated email could follow up with more detailed information about the product or an exclusive offer to encourage further engagement. It involves comparing two versions of an email message to see which one performs better on a specific metric.

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Top 10 Mailchimp Alternatives in 2020 (In-Depth Analysis)

SendX

2) Campaign Monitor. Advanced email testing and analysis. 3) HubSpot Email Marketing. Limited A/B testing. There is a guided journey to create an email campaign and a list. You get everything that you ask for from regular, automated, blog/RSS email types to rich templates with customizable modules.

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The Definitive Guide to Email Deliverability

SendX

Sending even some emails to these SPAM trap emails addresses may affect your email deliverability. Services like Sender Score provide you details about various SPAM Traps your email campaigns might be hitting. Bounces are emails that never reach your subscribers. So test it out. SPF Testing.