article thumbnail

Most Popular Multivariate Testing Tools in 2021

Convert

That’s where multivariate testing comes in. Everything from their price and features, to how they do business so you can make the right choice when deciding which multivariate tool to get. What Is Multivariate Testing? When to Use Multivariate Testing? Traffic is the major crux of multivariate testing.

article thumbnail

Top A/B Testing Tools That Are Good for the Next 5 Years (Vetted by Privacy, Features, Maturity & Price)

Convert

Multivariate testing is where you test multiple variations, but an A/B test is just 2 options. Using CRO as a more holistic tool for larger data analysis, 2. It allows them to set up Multivariate campaigns, let the tool learn from actions taken, and optimize tests live. What is the future of CRO? Has ML or AI?

Privacy 95
article thumbnail

11 A/B Testing Platforms That Integrate Well With Shopify (+ 8 Key Things That Make a Tool Perfect for Shopify A/B Testing)

Convert

A multivariate test or an A/B test? Before You Get Started Testing, Create A List Of Hypotheses Based On User Research And Qualitative Analysis. Do Multivariate Tests (MVT) on Shopify. If you’re a high-traffic online store, you can save time and effort by running multivariate tests. Perhaps just for QA analysis).