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Why the time is right for augmented reality (AR) in marketing

ClickZ

According to research , 5G will unlock AR applications that will create more than $140bn in cumulative revenues between 2021 and 2028. They will allow consumers to access real-time, relevant content across any vertical and deliver endless marketing use cases.

Planning 145
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12 Video Advertising Trends You Can’t Ignore in 2023

Single Grain

Shoot your videos vertically, especially if you’re investing in Instagram and TikTok ads. For example, your YouTube ads can be horizontal or vertical but always include a clear CTA at the end of your video. As you can see, adapting to this demand is pretty simple. What if you’re creating short-form ads for your YouTube channel?

Trends 52
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Top 100 Advertising Revenue Statistics to Inform Your Campaign

Single Grain

Demand Sage ) In Google Ads, 77% of advertisers intend to raise their ad spend in 2023. Demand Sage ) In 2023, Meta and Google are projected to represent 50.5% Demand Sage ) By 2023, Amazon is anticipated to experience a rise in its digital ad revenue share, reaching 7.1%, whereas Google’s share is projected to reach 28.6%.