Martech
OCTOBER 19, 2022
Instead, an OOH campaign can arrange it so ad space is programmatically purchased whenever certain conditions are met. The world-wide spending on programmatic advertising is projected to hit $314 billion by 2026, per Technavio. By 2026, 86% of overall digital advertising revenue will come from programmatic ads (Statista).
Conductor
JANUARY 5, 2022
While they rank for just one term, “Betterhelp” as a branded term has achieved an impressive MSV of 14.8K, a 50% increase YoY. Conductor research shows Illumina ranking first for the keyword “genetic sequencing” (4.4K Healthcare technology plays a leading role. So it’s no surprise that searches for IoMT grew by 24% YoY.
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Sprout Social
MARCH 30, 2023
As uncertain economic conditions continue and technological innovations bloom, digital out-of-home is growing into a popular form of digital marketing. There are many programmatic digital out-of-home platforms, but Volta is a great illustration in terms of the type of services these types of vendors offer.
Single Grain
JULY 17, 2023
The global programmatic advertising spend is expected to reach over $700 billion by 2026, making it one of the key digital marketing channels. Here is an example of an audio digital advertising ad on Spotify : How Programmatic Advertising Works: Important Terms to Note Here’s a great visual to explain how programmatic advertising works.
nDash
SEPTEMBER 7, 2022
However, content marketers should thoroughly research AI tools to fully understand how they work before incorporating them into a strategy. CAGR by 2026. Google specifically uses the term ‘satisfying’ when describing the type of content they expect to see in a ‘people-first’ strategy.
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