IAB NewFronts 2023: Digilant’s Key Takeaways
Digilant
MAY 11, 2023
FAST has been forecasted to reach $6 billion in ad spend by 2026. Notably, Vizio reported that 60% of adults aged 18-34 consider FAST a must-have medium, fulfilling their linear viewing requirements without the cable subscription costs. During NewFronts, various platforms showcased their FAST offerings.
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