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Everything You Need to Know About Mobile Commerce

Salesforce Marketing Cloud

Shoppers can find the products they want using a device they can take anywhere, and businesses can sell to a globally connected customer base. Many customers will download an app created by a brand they know to make their shopping experience smoother. With m-commerce, customers can buy your products from anywhere.

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The role of artificial intelligence in business in 2024

Sprout Social

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. At the heart of this AI revolution is the ability to segment behaviors and target specific customer groups with precision. Why this surge?

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Automate With Purpose: Benefits and Best Practices of Business Process Automation

Salesforce Marketing Cloud

It’s a battle between administrative burdens and elevating the customer experience – a situation that happens all too often. Research reveals that automation has a host of advantages: reduced costs, accelerated ROI, happier teams, and elevated customer experiences. billion by 2026, up from $9.8 billion in 2020.

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10 Ecommerce Trends That Will Influence Online Shopping in 2024

Salesforce Marketing Cloud

AI is more than an ecommerce trend — it can make your teams more productive and your customers more satisfied. All this innovation will make it easier to keep up with other trends, meet customers’ high expectations, and stay flexible — no matter what comes next. 45% plan to prioritize gaining a more holistic view of their customers.

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Pros and Cons of Low-Code Technology Today

TrustRadius Marketing

Despite this debate, the market for it is expected to grow by 27% from 2021 to 2026. . Common use cases for a low-code development tool are teams that want to build a solution for themselves or mass produce it for their customers. Teams won’t have to upgrade for customization, because the app was already tailored to your needs.

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What Is Conversational Commerce? AI Has Entered the Chat

Salesforce Marketing Cloud

Customers can now use chatbots, messaging apps, and even voice assistants to discover new products and make purchases online. This allows businesses to connect with shoppers in a way that feels organic and fits in with customers’ everyday lives. With conversational commerce, shopping feels more like chatting with a friend. The result?

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11 Key Social Media Trends to Watch Out for in 2024

SocialPilot

By aligning with Kylie’s culinary expertise and engaging content style, Homiah Foods tapped into a new customer base, showcasing the power of targeted influencer marketing. The engagement movement to DMs also solidifies social media as an important customer service channel. What can you do next to harness this trend?