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As over-the-top (OTT) booms, are advertisers keeping up?

illumin

What all of these platforms have in common is that they bypass traditional cable television and connect directly with the audience. They also offer a unique opportunity to connect with audiences at scale since more viewers are abandoning cable in favor of streaming platforms. This isn’t a new phenomenon, but it is a growing one.

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34 Blog Examples To Unlock Creative Ideas For Your Own Blog

CoSchedule

How to Emulate Microsoft Story Labs This blog excels at exceptional storytelling, which requires rolling up your sleeves, doing some research, and really getting to know your interview subjects. billion by 2026, it’s no wonder why Sony would want to make sure one of its flagship brands has a strong blog presence.

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23 Digital Marketing Trends You Can’t Ignore in 2024

Single Grain

Here’s a few key stats illustrating the future of digital marketing in the metaverse: It is estimated that by 2026 25% of people will be spending an hour daily in the virtual world. By 2026, it is estimated that 30% of companies will be selling in the metaverse. According to eMarketer, CTV ad spend in the U.S.