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Five examples that demonstrate the value of AI for B2B marketers

ClickZ

30-second summary: The global AI software market is expected to reach nearly $23 billion by 2025, according to data from Statista. AI offers several powerful functionalities within in ABM platforms to facilitate selling. Chiefmartec’s Marketing Technology Landscape — April 2020.

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7 B2B Manufacturing Marketing Trends Driving Growth in 2020

Lake One

Account-based marketing isn’t necessarily one of the new manufacturing marketing trends, but tools and platforms are now making it easier to orchestrate and evaluate and as a result, savvy B2B manufacturers are looking at it as a potential addition to their sales and marketing programs. . Video Video Video.

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25 Best B2B Marketing Conferences 2020

Pam Didner

While it’s easier and more convenient to increase your knowledge in marketing through personal reading, pursuing advanced degrees, industry books or taking online courses, they don’t always provide the same one-on-one professional experience. The marketing conference includes over 300 sessions and a dozen content tracks.

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25 Best B2B Marketing Conferences 2021

Pam Didner

While it’s easier and more convenient to increase your knowledge in marketing through personal reading, pursuing advanced degrees, industry books or taking online courses, they don’t always provide the same one-on-one professional experience. Digital Marketing for Financial Services. Content Marketing World.

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Professional Services Marketing Automation: A Roadmap for Success

Hinge Marketing

If you’re a bit confused about marketing automation in the professional services, you are not alone. Let’s start with what professional services marketing automation (MA) means. Download The 2018 High Growth Study Executive Summary. Marketing Automation Defined. Social media marketing.

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What Exactly Is B2B Intent Data And Where Does It Come From?

NetLine

According to Gartner , “ intent data is information that indicates prospects’ level of interest in a particular product or service online.” In fact , IDC estimates that by 2025, the size of the global “datasphere” will reach 175 exabytes—equivalent to 175 billion terabytes. billion years!

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Top 10 Marketing Automation Benefits for B2B Firms

Hinge Marketing

As a leader in your professional services organization, you know you need to continually improve the way you attract and nurture new leads, as well as grow existing business accounts. And the automation of such tasks and decisions that can be so central to the growth of a firm, yet so painstakingly manual, is alluring for sure.