Why Connected TV Should Be a Part of Your 2024 B2B Marketing Strategy
Madison Logic
JANUARY 25, 2024
B2B buyers are taking longer to commit to purchases and often end up selecting a vendor from their day-one shortlist. Emerging channels like Connected TV (CTV) offer an opportunity to get in front of buyers before they initiate the buying process to gain a coveted spot on that day-one vendor shortlist. Nearly half of all U.S.
Let's personalize your content