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Seismic Shift ‘24: Day Three Highlights 

Seismic

Be sure to sign up for the Shift waitlist to be notified when tickets for next year go on sale – it’ll take place September 9-11, 2025 in San Diego, CA. Learn more about Programs here or at our Fall Release Preview webinar on Tuesday, October 22 at 10:00 a.m. Mark your calendars for September 9-11, 2025 in San Diego.

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Why Connected TV Should Be a Part of Your 2024 B2B Marketing Strategy

Madison Logic

With that number expected to grow to 87% by 2025, CTV is a critical channel to add to your unified, multi-channel strategy in 2024. Marketers increasingly need to move away from click-based attribution and instead look at higher-value forms of measurement that look at trends and the correlation of behaviors over time. Here’s why.