Choozle

MARCH 20, 2024

Video Streaming Beats Linear TV and Cable TV Streaming is now the preferred platform for television and video users in the US, capturing 36% of overall viewing time. How the Transition to CTV Impacts Advertisers As traditional linear TV declines post-2025, the landscape for advertising placements is undergoing a transformation.

Advertising Agencies 75

Advertising Agencies Advertisements Advertising Allocation 75

Digilant

MAY 11, 2023

billion in ad revenue in the US by 2025. Vizio also reported that 60% of adults aged 18-34 consider FAST a must-have medium, fulfilling their linear viewing requirements without the cable subscription costs. With TV operating systems becoming more sophisticated, more of these programs are accessible to consumers.

Budget Programs 40

Budget Programs Allocation Advertising Agencies Paid Search Agency 40

Sprout Social

MAY 10, 2019

YouTube reaches more 18-49-year-olds on mobile alone than any cable TV network or broadcast. Additionally, a 2015 Forrester Research forecast predicted that by 2025, half of all TV viewers under the age of 32 will not subscribe to a traditional pay TV service. Additionally, it also was noted that YouTube TV covered two-thirds of U.S.

Youtube 111

Youtube Stats Paid Content Marketing Strategy 111

Madison Logic

JANUARY 25, 2024

With that number expected to grow to 87% by 2025, CTV is a critical channel to add to your unified, multi-channel strategy in 2024. Connected TV (CTV) is a category of over-the-top (OTT) streaming devices that connect to or are embedded into a television to support video content streaming. Nearly half of all U.S. Here’s why.

Marketing Management 52

Marketing Management B2B Marketing Multi-Channel Marketing & Strategy 52

Digilant

FEBRUARY 2, 2023

Each year, more consumers continue to switch their cable boxes for streaming platforms, viewing their television content through Connected TVs and over-the-top devices. The Rise of Social Commerce By 2025, social commerce spending is anticipated to reach $1.2

Advertisements 52

Advertisements Advertising Trends Mobile Advertising 52

Digilant

FEBRUARY 2, 2023

Each year, more consumers continue to switch their cable boxes for streaming platforms, viewing their television content through Connected TVs and over-the-top devices. The Rise of Social Commerce By 2025, social commerce spending is anticipated to reach $1.2

Advertisements 52

Advertisements Advertising Trends Mobile Advertising 52

Webbiquity

APRIL 14, 2014

Internet ads now account for 21% of all advertising dollars, second only to television at 40%. ( The collective spending power of millennials will surpass that of Baby Boomers by 2018, and millennials will comprise 75% of the global labor force by 2025. adults aged 18-34 than any cable network. 36 in Europe, and 23 in Asia.

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100