Brandwatch Marketing

JANUARY 4, 2019

By 2025, half of viewers under 32 will not subscribe to a pay-TV service. On mobile alone, YouTube reaches more 18-49 year-olds than any broadcast or CABLE TV network. YouTube user statistics. 6 out of 10 people prefer online video platforms to live TV. In an average month, 8 out of 10 18-49 year-olds watch YouTube.

Youtube 104

Youtube Statistics Cable Stats 104

Sprout Social

MAY 10, 2019

YouTube reaches more 18-49-year-olds on mobile alone than any cable TV network or broadcast. Additionally, a 2015 Forrester Research forecast predicted that by 2025, half of all TV viewers under the age of 32 will not subscribe to a traditional pay TV service.

Youtube 111

Youtube Stats Paid Content Marketing Strategy 111

Madison Logic

JANUARY 25, 2024

With that number expected to grow to 87% by 2025, CTV is a critical channel to add to your unified, multi-channel strategy in 2024. As more people cut their cable cord in favor of these streaming services, CTV has increasingly become a powerful channel to capture buyer attention. Nearly half of all U.S. Here’s why. TV screens.

Marketing Management 52

Marketing Management B2B Marketing Multi-Channel Marketing & Strategy 52

Valasys

JANUARY 9, 2020

According to Mediakix , YouTube appeals to more 18 to 49-year-olds than any broadcast or TV station. A combined study by Forrester Research & Think With Google predicts that by the year 2025, half of the viewers (50%) under the age of 32, will not subscribe to a traditional cable-TV service & would prefer YouTube.

Youtube 64

Youtube Statistics B2B Marketing B2B 64