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A quick, handy guide to mobile advertising

illumin

dollars by 2024. These devices are used to showcase ads in various formats, such as text ads via SMS, mobile banners, or other display ads. As mentioned earlier, ad spend for mobile devices is expected to surpass billions of dollars by 2024. At this rate, smartphone use continues to garner sustainable growth in 2024.

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12 Mobile Advertising Trends You Can’t Ignore in 2023

Single Grain

This growing trend emphasizes the importance of SMS marketing, a personal and direct form of communication with a high open and response rate. Banner ads, interstitial ads, native ads, video ads, and rewarded ads are some of the available formats that can yield varying click-through rates, depending on the ad’s content.