2024, Public Relations and Word of Mouth

The Black Box of Content Attribution: How to Engage With Consumers More Authentically

Contently

MARCH 21, 2023

In 2024, third-party cookies will no longer be available in Google Chrome. Along with word-of-mouth referrals, many customers learn about Mockingbird via influencers and paid social ads. These changes pose obstacles when it comes to multi-touch attribution. And for Media Mix Modeling, the company purchased the Recast tool.

Top of Funnel

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27 Ways to Drive Traffic to Your Website

Hubspot

OCTOBER 9, 2019

of their marketing budget to social media by 2024. Customers are more likely to buy from organizations with excellent word of mouth. How do you create great word of mouth? Media coverage and public relations. Getting started with paid advertising can be a simple process. Learn more about it here.

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B2B Marketing Zone

The Black Box of Content Attribution: How to Engage With Consumers More Authentically

27 Ways to Drive Traffic to Your Website

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