Act-On

APRIL 26, 2024

So let’s dive in — here’s what’s top-of-mind for these marketing leaders, along with some sage advice for their peers. Marketing — in this economy? The current economic headwinds are the undeniable undercurrent driving marketing leaders’ decision-making in 2024. 2023 was a massive wake-up call for everybody,” says Wendy.

Lead Ranking 191

Lead Ranking Privacy Marketing Automation Services Peer-to-peer 191

Sword and the Script | B2B

DECEMBER 26, 2023

There’s no written playbook for navigating the PR challenges likely to arise, and smart marketers and comms pros will trust their judgment and past experiences in guiding strategy and providing counsel. PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024.

Marketing AI 127

Marketing AI Paid Content Work Management Marketing Management 127

Inbox Insight

DECEMBER 21, 2023

It offers a wealth of insights into the customer journey and their key activities, allowing businesses to tailor their services and strategies accordingly. What are the greatest usages, benefits and challenges of B2B buyer intent data? Discover our Demand Capture services or speak to one of our experts today.

Intent Data 52

Intent Data Intent Marketing AI Stats 52

SalesIntel

APRIL 11, 2024

Instead of focusing on a broad audience, target a specific Total Addressable Market (TAM). This group not only needs your product or service but is also open to your message. These leads will interact with your materials and evaluate your services. How can my product or service help my prospect succeed? Here’s how.

Ideal Customer Profiles 52

Ideal Customer Profiles Sales Qualified Leads Lead Scoring Lead Ranking 52

SalesIntel

APRIL 11, 2024

Instead of focusing on a broad audience, target a specific Total Addressable Market (TAM). This group not only needs your product or service but is also open to your message. These leads will interact with your materials and evaluate your services. How can my product or service help my prospect succeed? Here’s how.

Ideal Customer Profiles 52

Ideal Customer Profiles Sales Qualified Leads Lead Scoring Lead Ranking 52