Remove 2024 Remove Buyer Intent Remove In-market Buyers Remove Service
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The Big Shift: How the Economy, AI, and Privacy are Changing Everything We Know About Marketing

Act-On

So let’s dive in — here’s what’s top-of-mind for these marketing leaders, along with some sage advice for their peers. Marketing — in this economy? The current economic headwinds are the undeniable undercurrent driving marketing leaders’ decision-making in 2024. 2023 was a massive wake-up call for everybody,” says Wendy.

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Intent Data Insights: 15 Key Stats B2B Marketers Need to Know

Inbox Insight

It offers a wealth of insights into the customer journey and their key activities, allowing businesses to tailor their services and strategies accordingly. What are the greatest usages, benefits and challenges of B2B buyer intent data? How does utilizing the power of intent positively impact the sales journey?

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What Is Targeted Lead Generation and How to Create More Targeted Leads in 2024

SalesIntel

Instead of focusing on a broad audience, target a specific Total Addressable Market (TAM). This group not only needs your product or service but is also open to your message. These leads will interact with your materials and evaluate your services. How can my product or service help my prospect succeed? Here’s how.

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What Is Targeted Lead Generation and How to Create More Targeted Leads in 2024

SalesIntel

Instead of focusing on a broad audience, target a specific Total Addressable Market (TAM). This group not only needs your product or service but is also open to your message. These leads will interact with your materials and evaluate your services. How can my product or service help my prospect succeed? Here’s how.