Did martech break B2B marketing?
Martech
FEBRUARY 8, 2024
New sub-niches cropped up in the marketing discipline, around the ecosystems of marketing automation tools like Eloqua, Marketo and eventually HubSpot. Google, LinkedIn and Facebook are driving CPC up. Part three: The crossroads In 2024, marketing and martech professionals are at a crossroads. The shift Performance marketing.
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