Only B2B

FEBRUARY 1, 2024

This article explains the intent data and why it is crucial to include it to hit your sales goal in 2024. Let’s get on: 10 Key Game-Changing Benefits of Intent Data for Effective Marketing Strategies in 2024! What is intent data and why is it important? • What is the buying probability?

Intent Data 71

Intent Data Intent Marketing Strategy Marketing & Strategy 71

Act-On

APRIL 26, 2024

The current economic headwinds are the undeniable undercurrent driving marketing leaders’ decision-making in 2024. This is primarily due to big-picture economic factors like inflation and high interest rates, which make borrowing and securing capital difficult. Sometimes we get 90%+ open rates, which we know isn’t right.

Lead Ranking 191

Lead Ranking Privacy Marketing Automation Services Peer-to-peer 191

Madison Logic

FEBRUARY 28, 2024

Combining multiple sources of data provides a differentiated and multi-faceted view of buyer intent. Instead of looking at vanity metrics like impressions, open rates, site visits, and downloads, focus on data points that help drive improvements over time.

Account Based Marketing 52

Account Based Marketing ABM Demand Generation Top of Funnel 52

Valasys

APRIL 17, 2023

Results: The company triggered highly-effective and laser-specific communication by correlating the buyer intent. Whenever the intent peaked, the tool sent automated emails to ensure maximum conversion. billion by 2024, at a CAGR of 13.9%, with cloud-based solutions driving growth in the market. billion in 2019 to USD 6.4

Marketing Automation Services 59

Marketing Automation Services Marketing AI Marketing Automation Automation 59