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Elevate B2B Marketing News Weekly Roundup: Top Multichannel B2B Challenges, Google Completes Search Update, & How Jargon Harms B2B

Top Rank Marketing

MarketingProfs ON THE LIGHTER SIDE: A lighthearted look at “Word-of-Mouth Marketing” by Marketoonist Tom Fishburne — Marketoonist Why Are We Still Doing What Simon Says?

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The Black Box of Content Attribution: How to Engage With Consumers More Authentically

Contently

Then, there is multi-touch attribution , which factors in all of the actions a buyer typically takes during the sales cycle. When designed correctly, multi-touch content attribution models are better suited for companies in the B2B space with longer, more complex sales cycles that leverage three or more marketing channels.

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Driving Results with Paid Media: 6 Key Trends for 2024

Choozle

This blog is your roadmap through the key trends in paid media that will shape not only 2024 but also the years ahead. We’re diving into the essential paid media trends for 2024, showing you how to thrive in a digital advertising world that never stands still. It’s crucial not just to keep up but to lead.

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What Is Marketing Automation: Definition, Benefits & Uses

Single Grain

billion by 2024 by 2024 and, moreover: 75% of business owners have said that they currently use marketing automation to run their marketing campaigns: 91% of users think that marketing automation is of “vital importance” for the general marketing campaign success in every communication channel. billion in 2019 to $6.4

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11 Key Social Media Trends to Watch Out for in 2024

SocialPilot

Are you ready with your social media strategy for 2024? What worked for your social media presence in the previous year might not work in 2024 as well. There is no doubt that AI usage for content generation is set to rise rapidly in 2024 as well. You can’t avoid them! Social media evolves at a breakneck speed.